Floor Standing Units, Pallets and Counter Displays
Our team of POS experts has designed, produced and deployed all types of floor standing and counter top merchandising units for brand owners ranging from the most established to many of today’s exciting new challenger brands.
We provide the expertise needed to ensure that your instore campaign will meet the demands of all of the UK and Europe’s primary retailers, guaranteeing maximum instore compliance rates, consumer engagement, sales up-lifts and ROI.
The role of the bricks and mortar retailer is constantly evolving within the path to purchase for different categories. But whether the objective is to drive impulse purchase within FMCG sectors or to engage product trialling within the multi-channel process for high-ticket brands, connecting with consumers instore remains vital.
Cepac’s approach is to align our expertise and resources with our clients’ objectives, and to create and deliver campaigns which meet the demands of their direct customers, retailers, and engage their ultimate customers, consumers.
Campaign concept to compliance
Our work for clients tends to start from one of two points. Some clients provide us with a strategy for a promotional campaign which already has a concept and often a key art or look and feel. We take this and use our expertise to apply the concept to a unit or a campaign which retailers will welcome.
Alternatively, we can originate the process, using our insights into shopper behaviour to create multiple concepts to bring your brand or promotion to life within store environments. Because we understand every stage of the process, we minimise time, waste, errors and cost and ensure a fast-tracked, highly efficient and cost effective outcome.
Print, finishing, packing and logistics
Cepac instore is based in its own purpose built facility designed to fast-track production through from the design process, into our spectrum of print technologies, then to be finished ready for the next stage.
In addition to the seamless print and production of display materials and campaigns, our clients benefit from additional packing and logistic services. By co-packing product into units as we build them, then sending them direct to store via our real-time traceable service, or by being used as a collection point for our clients’ logistics contactors, even more time and cost can be saved.